The PNE calls its new logo, unveiled Thursday, an evolution of its familiar pinwheel symbol.
The non-profit board behind the annual summer and Christmastime fairs at Hastings Park is no longer calling it the Pacific National Exhibition. They say the PNE is not national but it is more than an exhibition.
The shape of the new red, blue, green and purple logo is more international, however, because it is already exhibited by companies on at least two other continents.
An online search found the same design, with different colours, was used to promote last November’s Energy Cultural Festival in Irkutsk, Russia. Likewise for a digital ad agency
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