The group behind the “He Gets Us” campaign is spending about $20 million to reach more than 100 million viewers with two ads during the Super Bowl.
PHOENIX — The religiously wary, the spiritually curious — and anyone inclined to appeal to a higher power on game day — are the target audience for a Super Bowl ad campaign with a simple message: Jesus loves them.
A group that includes wealthy Christian boosters is using the biggest megaphone TV marketing money can buy on Sunday to spread the word with two new ads that proclaim “He Gets Us.”
They hope to counter the notion that religion
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