Over the summer months, groceries have become one of the biggest victims of inflation, with prices continuing to rise. Beverages are seeing the largest impact according to Numerator, a data and tech company for market research. While spending remains elevated, optimism is at an all-time low as consumers switch to club and dollar stores to save.
“As the cost of everyday goods continues to rise, consumers are shopping around to find value,” said Eric Belcher, CEO of Numerator. “Many of these shifts, including high-income households trading down to dollar stores, are unexpected.”
Numerator released its latest inflation insights and shopping behavior index to measure the impact of rising prices
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