Masanobu Fukuoka is often thought of as the father of natural farming. In his book, the One Straw Revolution, Fukuoka championed no-till, no-pesticide farming practices, emphasizing the possibility of high-yield, fully intervention-free farming.
So when Trang Sharbaugh and Trang Ho were trying to come up with a name for their start-up, they decided to pay homage to someone who meant so much to them both.
“Masa is short for Masanobu Fukuoka,” Ho says. “In the beginning of our journey together, we were inspired by his books. … He thought natural farming could be just as productive as conventional farming; we wanted to create a global network of
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