The Ukrainian government is marrying some digital marketing tools with crowdfunding and other incentives for giving to keep global attention trained on its war efforts against the Russian invasion.
“There is a wave and there is this kind of euphoria, but then it abates,” Mykhailo Fedorov, vice prime minister of Ukraine and minister of digital transformation, told The Associated Press. “We want to keep up this positive energy, the positive vibes.”
Ukrainian President Volodymyr Zelenskyy tasked Fedorov, 31, the youngest member of the nation’s cabinet, with setting up a new fundraising campaign and website to encourage donations for the country’s defense, humanitarian aid and reconstruction.
That resulted in
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